Understanding the Fiduciary Difference
Katie Williams is a CERTIFIED FINANCIAL PLANNER™ (CFP®) professional and an Accredited Investment Fiduciary® (AIF®) designee. The fiduciary standard of care requires that a financial advisor acts solely in the client’s best interest when providing financial advice.
CERTIFIED FINANCIAL PLANNER™ professionals providing financial planning services must abide by the fiduciary standard, as defined by the CFP Board. In addition to the fiduciary standard, CFP professionals are held to a strict code of ethics and standards of conduct
Code of Ethics
A CFP® professional must:
- Act with honesty, integrity, competence, and diligence.
- Act in the client’s best interests.
- Exercise due care.
- Avoid or disclose and manage conflicts of interest.
- Maintain the confidentiality and protect the privacy of client information.
- Act in a manner that reflects positively on the financial planning profession and CFP® certification.
Why work with a CFP® professional?
In addition to being held to strict ethical standards, a CFP® professional must acquire several years of experience related to delivering financial planning services to clients and pass the comprehensive CFP® Certification Exam before they can call themselves a CFP® professional.
Learn more about working with a CFP® professional.
The CFP Board Code of Ethics and Standards of Conduct.
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